What Special Do You Sell? Trivandrum Special Entha

 This is from a conversation I heard at Jayaram bakery near Medical college Trivandrum. I had stepped inside to buy bread and ghee mysore pak for my mom. As gree mysore pak go over, I was thinking what other sweet to buy for my eighty something mother. 

Coming to the point. There was a couple in this bakery and the lady asked the shopkeer or the sales guy this question - ENTHA TRIVANDRUM SPECIAL? To those who don't understand Malayalam, it would mean this.. Do you sell anything which is special to Trivandrum? ( something like this)

And to this question, the man said without my enthusiasm...Boley unde. Means, boly is there. So, the lady picked a pack of boley and then a julab jamun. 

Btw, is boly a specialty stuff of Trivandrum? Well, I'm not sure, what's the thing you can call as Trivandrum special. Is there any thing like, Calicut Chips, or Karachi Biscuit of Hyderabad, or  anything which can be rightly said as Trivandrum special. 

Probably, we don't have one. In that case, someone can start making a sweet and make it popular. Can you try that. 


Million Dollar Question...

So, when a customer walks in to your bakery or hotel or a spa or retail store, is there anything which is unique to your store? In the case of a hotel, you can keep a board and write, Thankappan Chef's Special Meen Curry or something like this sort to make it your innovation. 

One more example... when baking was trending in Trivandrum, there were many newbies who visited baking store to buy their first time goodies. At that time, none of the store had a package which had everything a new baker require to start baking. It's very sad that none thought about it and took opportunity of the boom time. Now, baking trend is on the decline and the interest has waned. |


The idea here is simple - think of creating or packaging stuff so that it can become your signature item for people to visit your retail store.